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Making and Placing Logos and Four Color Poster Printing

By Joel Owens

 

If you are bent on promoting your brand, then you probably know how logos are an indispensable part of your image, your identity, and your marketing and advertising scheme. Logos help you become identifiable and familiar. It is no surprise, therefore, why you must place them almost anywhere - from business identity prints to catalogs and four color poster printing.

Go Loco on Your Logos

Logos represent your brands and can sometimes even replace the image of the products themselves. Imagine popular brands whose logos quickly bring to mind what their products are and what they look like.

Text

Simple logos can vary from text, symbol or a combination of both. By simply changing the font of your brand name, experimenting with it, you can come up with a text logo.

Symbol

You can also make or use a simple symbol that would embody who you are or what your brand is. Like the famous swoosh - you can make a logo that would make itself distinct without reiterating the brand name.

Combination

Create a combination of symbols and text that would help you better carry out your brand image and identity. Just imagine the picture companies that are projected onscreen whenever you watch movies. Each of them has a particular logo with text and symbol.

Making Full Use of Logos on Prints

Logos can generate the kind of familiarity that you want, but it does take time. Doing it may not be as simple, but it isn't as difficult as well.

1. Make use of logos that would be good in one color or in full color.

In this way, you can generate a high-impact logo that wouldn't fade into the background of your prints. It would aslo help you retain the crisp outlines of your logo without it becoming too unfamiliar.

2. Place logos on all your business prints.

Circulate the presence of your logos on all your documents. Print them on business cards, letterheads, envelopes, presentation folders, and of course, on labels and stickers.

3. Prominence

Give your logos prominence whether you are placing them on business cards, catalogs or flyers and posters. Lay them out where it is hard not to miss them. In normal reading pattern, place them on top along with other important details such as your name or position. This example is most applicable to business cards.

In other layout patterns, you can apply your logos right at the top or at the bottom which are standard for flyers or posters.

4. The Right Size

Give your logos the attention they need. You have to re-size them appropriately so it doesn't get unnoticed with all the details that goes on in your prints. Incorporate them with your overall design and layout.

Scale them to the right size so it doesn't seem insignificant when placed beside larger design elements and details. Know how to make everything in their proper proportion, especially for posters.

5. It's okay to re-invent the logo.

If you are aiming for promoting seasonal materials and you would wish your logo to carry the overall look and feel of your campaign, then do it. Add a hint of snow to signify winter or the holidays, a simple pumpkin accentuating your logo for Halloween and the like.

Just be sure that when you do this, you don't drown it too much with details that the shape of your logo becomes totally unrecognizable.

Use these following tips for your designs and when working with logos for all your print designs and projects needs - again, be these for business cards, flyers, stickers and four color poster printing.

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